Leave the Cult, Join the Club
Global Brand Campaign
Film, OOH, Digital, Social
Press
LLB, Ads of the World,
Campaign, Campaign Brief
We are Pi
Eat raw meat. Drink urine. Sun your perineum.
This is the cult of modern day wellness. So we created a de-brainwashing film to wake people up from the grifters, the scam artists and the 30 day ab cures.
We also called bullshit on wellness trends in print and OOH. The design pulled cues from the Virgin brand’s punk roots, playing with graffiti textures, black and white tones, and a renegade ethos.
Campaign Evolution