Following a worrying increase in collisions between trams and cars over the last few years, Public Transport Victoria needed to develop a campaign urging motorists to look out for trams when driving.
This messaging reminds drivers that a tram is 50 tonnes of metal locked into the ground. It puts the onus on motorists to watch carefully before merging or turning.
Following a worrying increase in collisions between trams and cars over the last few years, Public Transport Victoria needed to develop a campaign urging motorists to look out for trams when driving.
This messaging reminds drivers that a tram is 50 tonnes of metal locked into the ground. It puts the onus on motorists to watch carefully before merging or turning.
It’s true. They really can’t.
Idea Graveyard:
Every now and then, you pitch a whimsical poster series involving a jet-propelled, tram-hovercraft-hybrid
to a boardroom of government execs. Rest in peace, our earlier concepts:
