More than three-quarters of Australians regard the Great Barrier Reef as part of their national identity. Yet the reef, the largest living structure on the planet, is deteriorating at an alarming rate. 

In a dramatic ploy to remind Aussies of their pride, ownership and responsibility to the reef, we threatened it’s status as an Australian icon.

More than three-quarters of Australians regard the Great Barrier Reef as part of their national identity. 

Yet the reef, the largest living structure on the planet, is deteriorating at an alarming rate. 


In a dramatic ploy to remind Aussies of their pride, ownership and responsibility to the reef, 

we threatened it’s status as an Australian icon.

More than three-quarters of Australians regard the Great Barrier Reef as part of their national identity. Yet the reef, the largest living structure on the planet, is deteriorating at an alarming rate. 

In a dramatic ploy to remind Aussies of their pride, ownership and responsibility to the reef, we threatened it’s status as an Australian icon.