With global warming, cyber crime and human rights violations plaguing the world today, Monash University challenged prospective students to envision a world in which we merely adapt to the issues we face, instead of changing them.
We created 17 products that shouldn’t exist, but represent the future that approaches if nothing is done. Each product is based on a real issue that Monash researchers are working to solve as well as courses students can study to help make change.
This campaign won a D&AD graphite pencil.
With global warming, cyber crime and human rights violations plaguing the world today, Monash University challenged prospective students to envision a world in which we merely adapt to the issues we face, instead of changing them.
We created 17 products that shouldn’t exist, but represent the future that approaches if nothing is done. Each product is based on a real issue that Monash researchers are working to solve as well as courses students can study to help make change.
This integrated campaign won a D&AD graphite pencil.
With global warming, cyber crime and human rights violations plaguing the world today, Monash University challenged
prospective students to envision a world in which we merely adapt to the issues we face, instead of changing them.
VMLY&R created 16 products that shouldn’t exist, but represent the future that approaches if nothing is done. Each product is based
on a real issue that Monash researchers are working to solve as well as courses students can study to help make change.
This integrated campaign won a Gold Cannes Lion, a D&AD graphite pencil, a One Show Merit Award, a couple of AWARD Awards (Silver & Bronze)
and lastly Spikes Asia (1 Gold & 3 Bronze).
